Planned Parenthood of Northern New England

When PPNNE created a new sexual health center, they needed to show their brand without making a political statement – especially to younger patients mostly interested in convenience. This online and out-of-home campaign drove to a simple landing page announcing the opening of the new center.

Online banner ads got the word out that Planned Parenthood had a new kind of clinic.
Supported by ads out-of-home. 
All leading to a simple website to make an appointment. 
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