Anti Binge Drinking Party Tricks

A lot of college students want to cut down on drinking, but they don’t want to look snobby or bail on their friends. This collection of playful tricks helped students reduce binge drinking without crashing the party, and were used to create a Facebook page and online ads, plus posters and direct mail.

An online and social media campaign (supported by point-of-sale displays) that let of-age college students know there are ways to cut down on binge drinking while avoiding peer pressure to drink more. 
Back to Top